3 Regional Stores
EU, UK, and USA storefronts with consistent premium experience.

Project Overview
Addison Ross is a premium home décor and luxury gifts brand with three Shopify stores serving the EU, UK, and USA markets. The project involved a complete storefront redesign to modernize the shopping experience while giving the client full control over content and customization.
EU, UK, and USA storefronts with consistent premium experience.
Advanced frame customization with crop, filters, and line item properties.
6-7 typography controls per section for client independence.
Complete redesign based on Figma with Quick View and AJAX filtering.

Challenges
The client wanted to completely revamp their Shopify storefront based on a new Figma design while also incorporating features and layouts inspired by several reference websites. This required balancing the client's vision with best practices in e-commerce design.
Creating a custom Image Upload component exclusively for Frame products was one of the most challenging aspects. The system needed to allow customers to select frame sizes, upload images, crop and reposition them, apply filters, and confirm before adding to cart—all while maintaining a smooth user experience.
The client required highly customizable sections that could be managed directly from the Shopify theme editor without developer assistance. Every section needed multiple typography controls and flexible layouts while maintaining the premium design aesthetic.
After completing the EU storefront, the entire customized theme had to be manually migrated to the UK and USA stores, ensuring a consistent shopping experience across all three regions while preserving each store's currency and pricing structure.

Impact
The custom Image Upload component revolutionized how customers purchase frame products. The ability to upload, crop, reposition, and filter images before purchase dramatically reduced post-sale confusion and returns, while line item properties ensured uploaded images were easily accessible for order fulfillment.
With 6-7 typography controls for every major section and highly flexible layouts, the client gained complete control over their store's appearance and content. They can now customize fonts, styling, and layouts directly from the Shopify Theme Editor without requiring developer assistance for minor updates.
The successful migration to UK and USA stores created a unified brand experience across all three markets. Customers in different regions now enjoy the same premium shopping experience, strengthened product trust, and improved brand recognition globally.

Key Feature 1
Created a custom Image Upload component exclusively for Frame products, allowing customers to select the frame size (product variant), upload an image, crop and reposition the image, apply image filters, and confirm the final image before adding it to the cart.
Implemented custom Line Item Properties so uploaded images are attached to the order and can be easily downloaded by the client after purchase. This system streamlines the order fulfillment process and eliminates confusion about which image belongs to which frame order.

Key Feature 2
Rebuilt the collection pages with AJAX filtering, sorting, and pagination for a seamless browsing experience without page reloads. Integrated collection filters with Shopify Search & Discovery, allowing the client to manage filters directly from Shopify Admin.
Developed a custom product card used consistently across the entire website, featuring a Quick View Drawer for faster product browsing. Built a custom Related Products section displaying products in the same color as the selected product. Integrated the custom predictive search with the Searchise app while maintaining the store's custom product card design.

Key Feature 3
Added 6–7 typography controls for every major section, allowing the client to customize fonts and text styling directly from the Shopify Theme Editor without requiring developer assistance. Connected all custom product card settings with the Shopify Theme Editor, ensuring existing customization options continued to work with the newly developed design.
Designed every section to be highly flexible, enabling the client to manage layouts, content, typography, and styling independently. Developed an optional Ribbon Add-on feature on both the Product Page and Quick View Drawer. Completely redesigned the Cart Drawer according to the Figma design and implemented Rebuy Upsell recommendations.

Tools
Final Product
Addison Ross's redesigned Shopify presence represents a complete transformation of their digital storefronts across three major markets. The custom-built solution maintains the brand's premium positioning while providing advanced functionality like the custom frame image upload system, flexible theme customization, and seamless AJAX interactions.
With consistent design and functionality across EU, UK, and USA stores, comprehensive theme editor controls, and advanced product customization options, Addison Ross is now equipped with a scalable e-commerce platform that supports their luxury brand identity. The client's ability to independently manage typography, layouts, and content ensures they can evolve their stores without constant developer involvement, while the advanced frame customization system provides a unique selling point that sets them apart in the premium home décor market.
