Our Projects/Addison Ross

Addison Ross -Shopify Store

Premium home décor redesign across three regional markets

Addison Ross Shopify storefront interface

Project Overview

A premium home décor brand,reimagined for luxury e-commerce

Addison Ross is a premium home décor and luxury gifts brand with three Shopify stores serving the EU, UK, and USA markets. The project involved a complete storefront redesign to modernize the shopping experience while giving the client full control over content and customization.

3 Regional Stores

EU, UK, and USA storefronts with consistent premium experience.

Custom Image Upload

Advanced frame customization with crop, filters, and line item properties.

Full Theme Control

6-7 typography controls per section for client independence.

Premium Design

Complete redesign based on Figma with Quick View and AJAX filtering.

Addison Ross homepage and product showcase

Challenges

Redesigning a Premium BrandAcross Multiple Markets

1. Complete Storefront Revamp

The client wanted to completely revamp their Shopify storefront based on a new Figma design while also incorporating features and layouts inspired by several reference websites. This required balancing the client's vision with best practices in e-commerce design.

2. Complex Frame Customization

Creating a custom Image Upload component exclusively for Frame products was one of the most challenging aspects. The system needed to allow customers to select frame sizes, upload images, crop and reposition them, apply filters, and confirm before adding to cart—all while maintaining a smooth user experience.

3. Client Autonomy Requirements

The client required highly customizable sections that could be managed directly from the Shopify theme editor without developer assistance. Every section needed multiple typography controls and flexible layouts while maintaining the premium design aesthetic.

4. Multi-Store Consistency

After completing the EU storefront, the entire customized theme had to be manually migrated to the UK and USA stores, ensuring a consistent shopping experience across all three regions while preserving each store's currency and pricing structure.

Addison Ross challenges and solutions showcase

Impact

Elevating the Luxury Shopping Experiencewith Advanced Customization

1. Enhanced Product Customization

The custom Image Upload component revolutionized how customers purchase frame products. The ability to upload, crop, reposition, and filter images before purchase dramatically reduced post-sale confusion and returns, while line item properties ensured uploaded images were easily accessible for order fulfillment.

2. Client Independence

With 6-7 typography controls for every major section and highly flexible layouts, the client gained complete control over their store's appearance and content. They can now customize fonts, styling, and layouts directly from the Shopify Theme Editor without requiring developer assistance for minor updates.

3. Consistent Global Experience

The successful migration to UK and USA stores created a unified brand experience across all three markets. Customers in different regions now enjoy the same premium shopping experience, strengthened product trust, and improved brand recognition globally.

Addison Ross impact and results showcase

Key Feature 1

Custom Image Upload System:Frame Product Customization

Created a custom Image Upload component exclusively for Frame products, allowing customers to select the frame size (product variant), upload an image, crop and reposition the image, apply image filters, and confirm the final image before adding it to the cart.

Implemented custom Line Item Properties so uploaded images are attached to the order and can be easily downloaded by the client after purchase. This system streamlines the order fulfillment process and eliminates confusion about which image belongs to which frame order.

Addison Ross custom image upload showcase

Key Feature 2

Advanced Collection Pages& Product Discovery

Rebuilt the collection pages with AJAX filtering, sorting, and pagination for a seamless browsing experience without page reloads. Integrated collection filters with Shopify Search & Discovery, allowing the client to manage filters directly from Shopify Admin.

Developed a custom product card used consistently across the entire website, featuring a Quick View Drawer for faster product browsing. Built a custom Related Products section displaying products in the same color as the selected product. Integrated the custom predictive search with the Searchise app while maintaining the store's custom product card design.

Addison Ross collection page showcase

Key Feature 3

Complete Theme Editor Control:Typography & Layout Flexibility

Added 6–7 typography controls for every major section, allowing the client to customize fonts and text styling directly from the Shopify Theme Editor without requiring developer assistance. Connected all custom product card settings with the Shopify Theme Editor, ensuring existing customization options continued to work with the newly developed design.

Designed every section to be highly flexible, enabling the client to manage layouts, content, typography, and styling independently. Developed an optional Ribbon Add-on feature on both the Product Page and Quick View Drawer. Completely redesigned the Cart Drawer according to the Figma design and implemented Rebuy Upsell recommendations.

Addison Ross theme editor control showcase

Tools

Tools &Technologies

Platform & Design

  • Shopify
  • Liquid
  • Figma

Front End

  • HTML
  • CSS
  • JavaScript (AJAX)

Apps & Integrations

  • Shopify Search & Discovery
  • Rebuy
  • Searchise

Final Product

A Premium Multi-Store E-Commerce Experience

Addison Ross's redesigned Shopify presence represents a complete transformation of their digital storefronts across three major markets. The custom-built solution maintains the brand's premium positioning while providing advanced functionality like the custom frame image upload system, flexible theme customization, and seamless AJAX interactions.

With consistent design and functionality across EU, UK, and USA stores, comprehensive theme editor controls, and advanced product customization options, Addison Ross is now equipped with a scalable e-commerce platform that supports their luxury brand identity. The client's ability to independently manage typography, layouts, and content ensures they can evolve their stores without constant developer involvement, while the advanced frame customization system provides a unique selling point that sets them apart in the premium home décor market.

Addison Ross final Shopify storefront showcase

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