Full Redesign
Custom Shopify sections rebuilt end-to-end
MemaraShopify Store
Contemporary British jewellery, reimagined. A redesigned Shopify experience built for a romantic, gift-driven brand.
Project Overview
A website redesignbuilt to elevate jewellery discovery and gifting
Memara, a contemporary British jewellery brand known for handmade gemstone pieces, needed a full website redesign paired with a smarter, more personalized shopping experience to drive higher cart value and cross-sell across its collections.
Rebuy Integration
Rebuy Engine app integrated store-wide
Smart Upsell
Rules-based upsell inside the cart drawer
PDP Recommendations
AI-driven product suggestions on product pages
Challenge
Turning browsers into buyersthrough smarter cart & product experiences
Memara's jewellery collections span earrings, necklaces, bracelets, and rings across multiple gemstone and birthstone lines. The challenge was redesigning the site while introducing a cart and PDP experience that naturally encouraged customers to add complementary pieces, without disrupting the brand's romantic, gift-focused feel.
Experience
A native-feeling cart drawerbuilt on the Rebuy Engine
Redesigned the cart drawer from the ground up using the Rebuy app, styled to match Memara's brand aesthetic rather than feeling like a bolted-on tool — keeping the gifting-led shopping experience seamless from browse to checkout.
Tools
Tools &Technologies
Front End
- Shopify Liquid, JavaScript, CSS
Back End
- Shopify Theme Architecture
Third Party
- Rebuy Engine
Final Product
A redesigned, revenue-focused
From a full site redesign to a custom Rebuy-powered cart drawer and PDP recommendations, Memara now delivers a cohesive, on-brand shopping journey built to turn single purchases into bigger baskets.
