Client
Motabaqah Trading Company (MTC)
MotabaqahCorporate Website
We help you re-imagine innovations — the digital home for Motabaqah Trading Company, sole distributor and authorized service partner of Keysight Technologies across GCC and Pakistan, with portfolio hubs for ICT, Procurement, Telecom, and Test & Measurement.
Project Overview
One brand platform for GCC & MEA technology solutions
Motabaqah (MTC), a subsidiary of Motabaqah Holding Group, needed a corporate site that unifies Test & Measurement, ICT Distribution, Telecommunications, Procurement, and Sports & Wellness under one brand. Headquartered in Riyadh with offices across UAE, Qatar, Kuwait, Bahrain, Egypt, Pakistan, and Oman, the site presents partners, industries, events, careers, and book-a-call conversion paths in a clean, conversion-focused WordPress experience.
Category
Corporate / Multi-Portfolio Website
Region
GCC & MEA (HQ Riyadh)
Stack
WordPress · Elementor Pro · Custom Templates
The Challenge
Unifying five business lines under one digital brand
Motabaqah operates across Test & Measurement, ICT, Telecom, Procurement, and Sports & Wellness — each with different audiences, partners, and proof points. The challenge was to present a clear corporate story, portfolio paths, industries, events, and careers without feeling like five disconnected microsites.
Our Approach
Portfolio-first information architecture
We structured the site around Portfolio hubs (ICT, Procurement, Telecommunication, Test & Measurement), then layered Products, Solutions, Industries, Events, About, and Contact. Hero storytelling highlights Keysight capabilities, while key offerings and featured solutions guide visitors to the right division quickly. Book-a-call and career apply flows keep sales and hiring conversion close to every page.
The Impact
A trusted front door for partners and buyers across MEA
From Aerospace and Data Centers to Telecom, Government, and Education, Motabaqah.sa now communicates authorized partnerships (Keysight, Viavi, Fluke), certifications, leadership, news, and events in one place — helping buyers book a call and explore the right solution path faster.
Key Feature 1
Multi-portfolio experience
Dedicated portfolio journeys for Test & Measurement, ICT Solutions, Procurement Services, and Telecommunication Services — so each buyer segment lands on relevant messaging, products, and CTAs.
Key Feature 2
Solutions, industries & events in one ecosystem
Beyond product storytelling, the site surfaces industries served, news & events (Aerospace & Defense Seminar, Keysight EV Day, World Defense Show), certifications, and leadership — building trust for enterprise and government buyers.
Key Feature 3
Book-a-call and career conversion flows
Persistent book-a-call CTAs and structured contact / apply forms turn interest into conversations — for technology enquiries and talent applications alike.
Tools
Tools &Technologies
Front End
- WordPress
- Elementor
- Custom CSS / JS
Back End
- WordPress CMS
- Custom page / portfolio templates
- Events & media content
Third Party
- Book-a-call forms
- Partner / certificate assets
Final Product
One Motabaqah brand — many paths to innovate
Motabaqah.sa is the corporate platform for MTC’s regional presence: clear portfolio hubs, Keysight-led storytelling, industries and events that prove credibility, and book-a-call conversion throughout. From Test & Measurement to ICT, Telecom, Procurement, and Sports & Wellness — buyers and partners now meet Motabaqah in one confident digital experience.
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