Client
Motabaqah Trading Company (MTC)
Motabaqah TradingWebsite
Engineering precision for tomorrow’s technology — a WordPress + Elementor Pro build for the sole Keysight distributor, authorized service provider, and technical representative across GCC and Pakistan.
Project Overview
B2B platform for Test & Measurement
Motabaqah Trading Company (MTC) delivers Test & Measurement, ICT & Emerging Tech, Calibration, and Industrial Instrumentation across Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, and Pakistan. Their website needed to handle thousands of products, nested categories, partner brands, regional offices, and quote requests — without slowing the marketing team. We built a scalable WordPress architecture with Elementor Pro templates, ACF-driven content models, advanced product filters, and Mailchimp form integrations.
Category
Corporate / B2B Website
Industry
Test & Measurement · Aerospace & Defense · Telecom
Stack
WordPress · Elementor Pro · ACF · Mailchimp
The Challenge
Scaling one site across a massive product ecosystem
Motabaqah manages a huge Keysight and partner catalogue, multi-country presence, supplier pages, events, and a resource library. They needed a CMS marketing could own — without losing filter performance, SEO structure, or reliable lead capture across GCC and Pakistan.
Our Approach
Custom WordPress architecture built for engineers and marketers
We delivered reusable Elementor Pro templates, modelled products/suppliers/divisions with ACF custom post types and taxonomies, implemented advanced product filtering for deep catalogues, and connected RFQ, contact, and newsletter forms to Mailchimp for regional lead routing.
The Impact
One digital front door for every GCC office
From Riyadh to Abu Dhabi, Dammam, Jeddah, Kuwait, Oman, Bahrain, and Pakistan — Motabaqah now presents clear divisions, searchable products, trusted partners, and every quote request captured in one connected experience.
Key Feature 1
Built for deep product catalogues
Custom post types and taxonomies power product hubs across instruments, emulators, RF, and more. Advanced filtering (search, product type, nested categories, sort) helps engineers find the right Keysight-aligned solution across thousands of SKUs.
Key Feature 2
Elementor Pro templates for every division
Dedicated experiences for Test & Measurement, ICT & Emerging Tech, Calibration & Repair, and Industrial Instrumentation. Marketing can update messaging, partner logos, and CTAs through Elementor without touching code.
Key Feature 3
Mailchimp-connected forms
Request-for-quote, contact, and newsletter forms are wired to Mailchimp so every enquiry reaches the right list. Lead capture stays reliable across regional offices and campaigns.
Tools
Tools &Technologies
Front End
- WordPress
- Elementor Pro
- Custom CSS / JS
Back End
- Advanced Custom Fields (ACF)
- Custom Post Types
- Custom Taxonomies
Third Party
- Mailchimp
- Product filtering
- Forms / RFQ integration
Final Product
From enquiry to quote — one connected experience
Motabaqah Trading now runs a modern B2B website that mirrors how their engineers sell: clear divisions, searchable products, trusted partners, events and resources, and every quote request captured and synced through Mailchimp. The platform matches their role as the GCC’s trusted Keysight and test-equipment partner.
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