Client
VignerOn (wine distributor)
VignerOnWine Distributor Website · Custom WordPress Theme
A distributor with a passion for wines that break conventional boundaries — family producers, organic and biodynamic selections, and a browse experience built around terroir, grapes, and producer stories.
Project Overview
An editorial catalogue for unconventional wines
VignerOn needed more than a brochure: a distinctive digital catalogue for trade and connoisseurs to explore producers by country and grape, open producer profiles (location, hectares, farming, soils), and reach sales contacts. We built a custom WordPress theme (`vigneron`) with a full-height split layout — scrollable content panel + sticky visual/index rail — powered by a Producers custom post type, country taxonomy, ACF fields, Tailwind styling, and theme JS (Slick, Counter-Up).
Category
Corporate / Food & Beverage · Wine
Catalogue
10 countries · 68 producers
Stack
Custom WP Theme · CPT · Tailwind
The Challenge
Make a complex wine portfolio feel curated, not cluttered
Distributors carry dozens of producers across countries, soils, and grape varieties. VignerOn needed a browse model that felt editorial and on-brand — not a dense ecommerce grid — while still letting buyers filter by country/grape and open producer detail quickly for trade conversations.
Our Approach
Custom theme + Producers CPT with filterable index
We designed a custom PHP theme with Tailwind utility layout: homepage philosophy/portfolio storytelling, a Producers archive with country pills and grape filters, and a detail rail for producer metadata (location, founded, hectares, farming, soil). Supporting pages cover About (mission & values), Contact (trade email + team phones), site search, and newsletter capture.
The Impact
A brand-led catalogue buyers can navigate
Trade and wine lovers can move from philosophy to portfolio stats, filter producers, inspect organic farming profiles, and enquire for accounts or price lists — all in a distinctive VignerOn visual language (serif typography, bold color panels, B&W photography).
Key Feature 1
Split-panel editorial homepage
Full-viewport layout with an inner-scrolling content column (philosophy, brand, portfolio, stats) and a sticky index rail of soils, grapes, and producers — plus logo, newsletter, and Instagram in the footer frame.
Key Feature 2
Filterable Producers catalogue
Producers CPT with country taxonomy powers filter pills (Austria, France, Georgia, Italy, and more) and grape links. Selecting a producer opens a detail panel with farming method, hectares, and photography.
Key Feature 3
About, Contact & trade outreach
About tells the origin story and sustainable diversity value prop; Contact surfaces info@vigner-on.com plus sales contacts for account opening and price lists — built for distributor workflows.
Tools
Tools &Technologies
Front End
- Custom WordPress theme (`vigneron`)
- Tailwind CSS
- Custom theme JS
- Slick carousel · Counter-Up · Waypoints
Back End
- WordPress CMS
- Custom post type: Producers
- Taxonomy: country (+ grape terms)
- Advanced Custom Fields (ACF)
Third Party
- Google Fonts (Poppins, Open Sans)
- Font Awesome · Bootstrap Icons
- Newsletter · Instagram
Final Product
A wine-distributor site that feels like a tasting room
vignerondev.mi6.global delivers VignerOn’s voice — unconventional wines, organic and biodynamic focus, 10 countries / 68 producers — through a maintainable custom WordPress theme with filterable producers and clear trade contact paths.
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